Guest Posts

Small Business Checklist for Reopening During a Pandemic
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Small Business Checklist for Reopening During a Pandemic

Luke Hayward writes for the Funding Circle, a peer-to-peer lending marketplace that allows the public to lend money directly to small- and medium-sized businesses. He contributes today’s guest post on a reopening checklist for small business owners and startups during the COVID-19 pandemic.Small business owners are no stranger to uncertainty, flexibility, and creativity. The nature of an entrepreneur is to look for ways to handle issues that arise and grow a business. Unfortunately, COVID-19 is a different sort of uncertainty. The unmatched difficulties surrounding the current pandemic left many small business owners and startup founders helpless as many had to close their doors for nearly three months. With states reopening their businesses at various rates and with different regu...
7 Tips for Small Business Owners and Startups Enduring the Coronavirus Pandemic
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7 Tips for Small Business Owners and Startups Enduring the Coronavirus Pandemic

Luke Hayward writes for Funding Circle, a peer-to-peer lending marketplace that allows the public to lend money directly to small- and medium-sized businesses. He contributed today's guest post on seven tips for small business owners and startups during the Coronavirus pandemic.If you are a small business owner, you are understandably stressed about the potential impact of the COVID-19 outbreak. Beyond the obvious health concerns, people are staying home as society tries to flatten the curve, and as a result, people are spending less.For many small businesses, this lack of consumer activity is an existential threat. Revenues will start decreasing and there is no sign of when things will return to normal. While stress and anxiety are understandable, you need to get past these feelin...
Internal Communications and How to Connect with Your Staff During the COVID-19 Pandemic
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Internal Communications and How to Connect with Your Staff During the COVID-19 Pandemic

This guest post comes from chief executive officer Harold Hardaway and chief creative officer Shannon Hernandez of Cardigan, an internal communications and employer branding consulting firm.Many companies have crisis communication plans to address public relations challenges. Few business owners, however, have defined processes for dealing with the cultural and emotional challenges that we are all currently facing arising from the necessary social distancing due to the COVID-19 outbreak.In times like these, internal communications—how you talk to your staff— is a vital part of crisis management.Many employees are having to adjust to working from home with the distractions of a spouse doing the same, all while possibly caring for relatives or children.For many in the startu...
During a Pandemic You’ll Need to Adapt Your Digital Marketing
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During a Pandemic You’ll Need to Adapt Your Digital Marketing

Marketing during the COVID-19 pandemic can definitely feel a little weird. I'm sure you've seen the social media posts that are not working. We're still seeing ones promoting events or telling customers COME SEE US (Hello? Social-distancing anyone?). The posts yelling at you to buy their product hardly acknowledge these times we're enduring. Even though we're in the middle of a pandemic, it is absolutely a great time to ramp up your social media marketing strategy, and it can work in your favor, especially as a small business or startup. Does that sound odd? Hear me out first. You need to stay informed. Stay true to facts. You probably don't want to get too political on your business page. Be sure you're sensitive to what's going on. Everybody is dealing with this. When you continue t...
Marketing Strategies to Use During a Pandemic
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Marketing Strategies to Use During a Pandemic

Conferences and trade shows have been canceled. In-person client meetings are out of the question. Even our own offices are off-limits as employees shift to working from home at the recommendation of the World Health Organization (WHO). These are all critical steps needed to stop the spread of COVID-19 in its tracks. However, working from home introduces new challenges for growth leaders and owners trying to keep a business afloat, specifically:How do we build relationships with new customers online, without the events and meetings we rely on? How do we make sure our current customers continue to find us relevant when they are looking to trim costs? What tools should we be using to stay competitive in our markers?Here are three marketing strategies you can use to gr...
Employees Working Remotely? Here’s 4 Steps to Protect Your Business From Cyber Threats
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Employees Working Remotely? Here’s 4 Steps to Protect Your Business From Cyber Threats

Cybercriminals always seize upon opportunities, especially as more employees are working remotely.While employees rely on their laptops, tablets, and smartphones to work from home, they are also susceptible to cybercriminals who exploit to gain access to your business website, network, and data.Because your employee isn't within easy reach of someone in information technology when working from home, help them protect themselves and your business from cyber threats.Prevent employees from going to a malicious site In 2019, 90% of all successful cyber attacks started with a phishing campaign. Cybercriminals will send an e-mail containing a malicious attachment or a hyperlink to a website that looks legitimate. Phishing emails try to trick the recipient into downloading the mal...
Check Out These Four Business Grants To Fund Your Startup
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Check Out These Four Business Grants To Fund Your Startup

Rae Steinbach writes for Funding Circle, a peer-to-peer lending marketplace that allows the public to lend money directly to small and medium-sized businesses. She contributed today's guest post on four business grants startups can use to fund an emerging company.You can't run a business (even a small one) without money. That's where business grants come in.  Grants for small business owners can help transform a business idea into reality. A little research will reveal you have many options from which to choose when seeking capital. Here are four business grants to get you started in your search for non-dilutive funding.  IdeaCafe $1k Business Grant Some of you may be reading this because you're interested in taking an existing business to the next level. However, some of you...
San Antonio Needs a Venture for America Community Director — Here’s Why
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San Antonio Needs a Venture for America Community Director — Here’s Why

Guest author Rosalie Reuss is a product manager at Go Smart Solar. She moved to San Antonio after graduating from the University of Virginia in 2018 as a Venture for America fellow. She is passionate about energy, the environment, and building a thriving entrepreneurial community. Venture For America (VFA) is a fellowship program for recent college graduates who want to become startup leaders and entrepreneurs.A nonprofit organization headquartered in New York City, it was founded in 2011 by Andrew Yang (yes, that Andrew Yang, the entrepreneur and philanthropist running for president).VFA's mission is to grow entrepreneurial ecosystems by placing recent graduates and young professionals at startups in cities across the U.S. — cities like Detroit, Pittsburgh, and San Antonio. ...
3 Ways to Kill a Startup
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3 Ways to Kill a Startup

Bringing something to life is hard. Ending it is easy. It's almost surprising how easy it can be to kill a startup.Each year, ambitious entrepreneurs start new businesses. Yet, small business statistics often show that half will go under by the end of their first four years in operation.In Newchip’s accelerator, I get to work with entrepreneurs in many verticals and with different business models. Some are cash flow positive. Some are funded. Some we have helped get funding.While the successful startups with whom we have worked have a multitude of reasons for being successful, all the failed startups committed the same mistakes.In the startup life, it doesn’t take a continuous calamity of errors to end your dream and business, it only takes you doing these three things. Yo...
Do You Know These Latinas Making Bold Moves in San Antonio’s Tech Industry?
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Do You Know These Latinas Making Bold Moves in San Antonio’s Tech Industry?

Amanda Keammerer is the Founder and CEO of Javilud LLC and vice president of cybersecurity at the San Antonio Chamber of Commerce. DeAnne Cuellar is the Texas state director for OATS (Older Adults Technology Services). To commemorate Hispanic Heritage Month which runs September 15 through October 15 these co-authors seek to highlight the Latina thought leaders in San Antonio's tech industry. There's no debating it — by multiple measures Latina women are underrepresented in the world of tech.Minorities participate in just 26% of the cybersecurity workforce according to a 2018 study by (ISC)2. That same study shows only 17% of the cybersecurity workforce who identify as a minority are female.Looking at STEM (science, technology, engineering, and mathematics) jobs more broadly, Hi...