Debunking Common Trademark Myths for Founders
Allison Higgins is a trademark and business law attorney with Quest Business Law PLLC in San Antonio. Her firm focuses on helping small businesses and entrepreneurs protect their brand through trademark registration, business formation, and other business law services.Something often overlooked by many startups is trademark registration.Trademarks are important to small businesses and entrepreneurs because they protect a brand’s reputation by preventing others from using brand and product names without permission. This keeps brand integrity high and customer confusion low.Myth #1: Trademarks and copyrights are the same thing False. Trademarks protect things like brand names and logos while copyright typically protects thing...