Tag: Venture Development Center

Stirista Acquires Venture Development Center To Boost Big Data Adoption in Marketing
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Stirista Acquires Venture Development Center To Boost Big Data Adoption in Marketing

Stirista, a digital marketing agency that provides audience data, email, and display advertising services, has acquired Venture Development Center (VDC) for an undisclosed amount. The New Jersey-based data marketplace has unique data assets and clients such as Accenture, Asurion, TransUnion, and Warner Media. VDC will help Stirista combine the power of authoritative identity data with more targeted omnichannel marketing for its Fortune 500 and mid-market clients such as Great Clips, Oracle, and Verizon.Matthew W. Staudt, who has held the CEO role at VDC since 2018, will join Stirista as chief strategy officer.This is the third acquisition for Stirista over the past 10 months. In July 2020, Stirista bought AdStir, a data-driven self-serve media buying platform. By September, Stirist...