Tag: trademarks

Debunking Common Trademark Myths for Founders
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Debunking Common Trademark Myths for Founders

Something often overlooked by many startups is trademark registration. Trademarks are important to small businesses and entrepreneurs because they protect a brand’s reputation by preventing others from using brand and product names without permission. This keeps brand integrity high and customer confusion low. Myth #1: Trademarks and copyrights are the same thing                                               False. Trademarks protect things like brand names and logos while copyright typically protects things like songs, books, poems, and movies. While there are certain things that can be registered for both trademark and copyright protection, most will fall into one category or another. Myth #2: I should wait until my business grows to register my trademark Definitely ...