Tag: Stirista

Stirista Acquires Venture Development Center To Boost Big Data Adoption in Marketing
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Stirista Acquires Venture Development Center To Boost Big Data Adoption in Marketing

Stirista, a digital marketing agency that provides audience data, email, and display advertising services, has acquired Venture Development Center (VDC) for an undisclosed amount. The New Jersey-based data marketplace has unique data assets and clients such as Accenture, Asurion, TransUnion, and Warner Media. VDC will help Stirista combine the power of authoritative identity data with more targeted omnichannel marketing for its Fortune 500 and mid-market clients such as Great Clips, Oracle, and Verizon.Matthew W. Staudt, who has held the CEO role at VDC since 2018, will join Stirista as chief strategy officer.This is the third acquisition for Stirista over the past 10 months. In July 2020, Stirista bought AdStir, a data-driven self-serve media buying platform. By September, Stirist...
Digital Marketing Technology Company Stirista Closes $13M Series A Funding Round
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Digital Marketing Technology Company Stirista Closes $13M Series A Funding Round

Stirista, a San Antonio-based digital marketing technology company, closed a $13 million Series A funding round, led by Boston-based Wavecrest Growth Partners. Industry veteran ​Dennis Ainge​, a founding executive of TARGUSinfo and a former executive at Neustar, participated in the round, which closed Tuesday.This is the first-ever growth equity financing for Stirista. The most in Series A funding ever invested in a San Antonio company according to Crunchbase was $13.3 million for Earth Class Mail in January 2008. The largest seed round funding in San Antonio was $6.8 million for World's Greatest Videos which closed in December 2018.Stirista specializes in business-to-business (B2B) and business-to-customer (B2C) data services and tools. The company, located in San Antonio’s Highwa...