Tag: pandemic

How Can Your Startup or Small Business Survive a Pandemic? Know What to Expect
Articles, Featured

How Can Your Startup or Small Business Survive a Pandemic? Know What to Expect

Life is changing rapidly for everyone. On March 11, the World Health Organization (WHO) declared the COVID-19 infectious outbreak as a pandemic, the first pandemic in modern times caused by the emergence of a new or novel coronavirus.There is so much information coming at us daily. Yet, founders and small business owners are struggling to decipher what it all means for business operations.Let's walk through what we know and what we can reasonably expect, given the best available information from trusted sources. Then we can offer some recommendations to help you adapt your business operations during a pandemic. First, stay informed COVID-19 is an infectious respiratory disease caused by a new coronavirus that emerged in China in December 2019. The Centers for Disease Control (CDC...
During a Pandemic You’ll Need to Adapt Your Digital Marketing
Articles, Featured, Guest Posts

During a Pandemic You’ll Need to Adapt Your Digital Marketing

Marketing during the COVID-19 pandemic can definitely feel a little weird. I'm sure you've seen the social media posts that are not working. We're still seeing ones promoting events or telling customers COME SEE US (Hello? Social-distancing anyone?). The posts yelling at you to buy their product hardly acknowledge these times we're enduring. Even though we're in the middle of a pandemic, it is absolutely a great time to ramp up your social media marketing strategy, and it can work in your favor, especially as a small business or startup. Does that sound odd? Hear me out first. You need to stay informed. Stay true to facts. You probably don't want to get too political on your business page. Be sure you're sensitive to what's going on. Everybody is dealing with this. When you continue t...
Marketing Strategies to Use During a Pandemic
Articles, Featured, Guest Posts

Marketing Strategies to Use During a Pandemic

Conferences and trade shows have been canceled. In-person client meetings are out of the question. Even our own offices are off-limits as employees shift to working from home at the recommendation of the World Health Organization (WHO). These are all critical steps needed to stop the spread of COVID-19 in its tracks. However, working from home introduces new challenges for growth leaders and owners trying to keep a business afloat, specifically:How do we build relationships with new customers online, without the events and meetings we rely on? How do we make sure our current customers continue to find us relevant when they are looking to trim costs? What tools should we be using to stay competitive in our markers?Here are three marketing strategies you can use to gr...