Chargify Grows As SaaS Companies Need More Flexible Billing
Consumers like fixed pricing and an easy payment process when it’s time to spend money on recurring purchases. That explains why the subscription model of billing for services has exploded over the past decade. Starting in the business-to-business (B2B) software to consumer services, subscription billing has become the business model for products and services from shaving supplies to online streaming video and more. Benefits for companies using the subscription billing model include better customer retention, higher lifetime value from customers, and more predictable revenues.Customized subscription billing can get complicated pretty quickly, however. Get it wrong, and a bad customer experience could mean lost clients and revenue.That’s where Chargify comes in as a leader in the su...