Tag: Katy Aucoin

Dearduck Makes it Easier to Buy for Others
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Dearduck Makes it Easier to Buy for Others

The entrepreneur who pioneered “buying for others” marketing is helping retailers by using her knowledge of deep machine learning and psychology.Dearduck founder Katy Aucoin has created a software as a service (SaaS) recommendation platform that businesses can use to help their customers make informed purchases.  She calls this customized marketing approach BFO or buying for others which makes up 30 percent of all retail sales, according to the National Retail Federation.That 30 percent can distort the profile of a retail customer, Aucoin explained. Businesses pay money to collect data on a customer’s personal preferences, but it may reflect a customer’s needs to buy for someone else.“The way it works now we get ads generated on our past internet searches without any understan...