Tag: drive-thru tracking

Retail Data Startup Scraffic Adds Drive-Thru Customer Tracking for Retailers
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Retail Data Startup Scraffic Adds Drive-Thru Customer Tracking for Retailers

Scraffic, a retail customer traffic-counting Software as a Service (SaaS) company, created a new drive-thru traffic tracking service after seeing for themselves the pandemic-induced shift in consumer traffic. During the retail closures of 2020, there was a 26% percent increase in drive-thru traffic in the quick-service restaurant or QSR space. "As the pandemic unfolded, we watched how the traffic in our customers' stores decreased dramatically, with those numbers falling to and staying at zero in the early days of the pandemic," Scraffic CEO John West said. "We knew some of these stores would never open again. It's been tough to watch, but we've had locations close." West and chief operating officer Ryan Ward launched their in-store customer tracking startup from Geekdom in 2016. Scr...