Tag: digital marketing

Why Startups Need a Content Marketing Flywheel
Articles, Featured, Guest Posts

Why Startups Need a Content Marketing Flywheel

In the modern digital landscape, successful marketing isn’t just advertising. As people become increasingly ad-savvy, it requires thoughtful strategy and humanization. While the most common digital marketing visual is the funnel, which moves website users from awareness to interest to consideration to conversion, a newer alternative is also worth consideration. Instead of being confined to the funnel, businesses should consider adopting the marketing flywheel model. An effective flywheel utilizes two or more marketing practices to make the process of gaining customers, conversions, and revenue progressively easier. Not just for established businesses with big marketing budgets, this relatively low-cost strategy can also work for startups that are willing to invest a bit of money and ...
During a Pandemic You’ll Need to Adapt Your Digital Marketing
Articles, Featured, Guest Posts

During a Pandemic You’ll Need to Adapt Your Digital Marketing

Marketing during the COVID-19 pandemic can definitely feel a little weird. I'm sure you've seen the social media posts that are not working. We're still seeing ones promoting events or telling customers COME SEE US (Hello? Social-distancing anyone?). The posts yelling at you to buy their product hardly acknowledge these times we're enduring. Even though we're in the middle of a pandemic, it is absolutely a great time to ramp up your social media marketing strategy, and it can work in your favor, especially as a small business or startup. Does that sound odd? Hear me out first. You need to stay informed. Stay true to facts. You probably don't want to get too political on your business page. Be sure you're sensitive to what's going on. Everybody is dealing with this. When you continue t...