Tag: content marketing

Why Startups Need a Content Marketing Flywheel
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Why Startups Need a Content Marketing Flywheel

In the modern digital landscape, successful marketing isn’t just advertising. As people become increasingly ad-savvy, it requires thoughtful strategy and humanization. While the most common digital marketing visual is the funnel, which moves website users from awareness to interest to consideration to conversion, a newer alternative is also worth consideration. Instead of being confined to the funnel, businesses should consider adopting the marketing flywheel model. An effective flywheel utilizes two or more marketing practices to make the process of gaining customers, conversions, and revenue progressively easier. Not just for established businesses with big marketing budgets, this relatively low-cost strategy can also work for startups that are willing to invest a bit of money and ...