Tag: Bethany Stachenfeld

Marketing Strategies to Use During a Pandemic
Articles, Featured, Guest Posts

Marketing Strategies to Use During a Pandemic

Conferences and trade shows have been canceled. In-person client meetings are out of the question. Even our own offices are off-limits as employees shift to working from home at the recommendation of the World Health Organization (WHO).  These are all critical steps needed to stop the spread of COVID-19 in its tracks. However, working from home introduces new challenges for growth leaders and owners trying to keep a business afloat, specifically: How do we build relationships with new customers online, without the events and meetings we rely on? How do we make sure our current customers continue to find us relevant when they are looking to trim costs? What tools should we be using to stay competitive in our markers? Here are three marketing strategies you can use to gr...
SendSpark Closes $300,000 Pre-Seed Round Led by Active Capital
Articles, Featured

SendSpark Closes $300,000 Pre-Seed Round Led by Active Capital

San Antonio-based Sendspark, a startup launching a new kind of video outreach platform, announced Tuesday it closed a $300,000 pre-seed funding round led by Active Capital. Serial entrepreneur Pat Matthews founded Active Capital, a San Antonio-headquartered venture firm that invests in early-stage business to business (B2B) software as a service (SaaS) companies across the U.S. Other participants in the investment included entrepreneurial fellowship program Venture for America.  Sendspark is a video outreach platform for businesses to record and send personalized videos via email to buyers. Users can use the Sendspark platform to record videos from a browser, customize video landing pages, share videos either through email or a public URL, and track analytics. Sendspark founders B...