Tag: augmented reality

The IMG Studio Shapes Visitor Experiences at Convention Center with AR-Enabled Platform
Articles, Featured

The IMG Studio Shapes Visitor Experiences at Convention Center with AR-Enabled Platform

The ability to connect people to their environment is unfolding in new, innovative ways as mobile phones become the most commonly used device capable of augmented reality (AR) content. The Pokémon Go craze of 2016 exposed people to location-based mobile games with 3D fictional characters projected as an overlay on their environment using nothing more than the camera on their cellphones. That AR capability has now reached large-scale meetings, particularly ones held at convention centers. The IMG Studio is working with hospitality specialists The RK Group to develop a new application for the Henry. B. González Convention Center. This new technology can “set San Antonio part from other destinations by allowing meeting attendees to set their schedules, network with fellow attendees, and na...