Author: Bethany Stachenfeld

Marketing Strategies to Use During a Pandemic
Articles, Featured, Guest Posts

Marketing Strategies to Use During a Pandemic

Conferences and trade shows have been canceled. In-person client meetings are out of the question. Even our own offices are off-limits as employees shift to working from home at the recommendation of the World Health Organization (WHO). These are all critical steps needed to stop the spread of COVID-19 in its tracks. However, working from home introduces new challenges for growth leaders and owners trying to keep a business afloat, specifically:How do we build relationships with new customers online, without the events and meetings we rely on? How do we make sure our current customers continue to find us relevant when they are looking to trim costs? What tools should we be using to stay competitive in our markers?Here are three marketing strategies you can use to gr...